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No need to get cross: Needlework and cross-stitching make a surprise comeback and its younger women leading the way

  • Needlework becoming more popular among 18-to-35-year-olds
  • More than 300,000 visit sewing websites for materials and advice
  • Cross-stitch kits also selling fast as activity gets trendy
  • Sales of sewing machines up by 216% at John Lewis 

It is a gentle pastime of the older generations that was on the brink of becoming a thing of the past.

But needlework and cross-stitching classes have made a surprise comeback among 18 to 35-year-olds.

Cross stitch kits, pictured, are selling fast across the country as 18-to-35-year-olds take up the hobby

Rising sales of sewing machines and cross-stitch kits are now driven by a new generation of home craft lovers.

A few years ago, a boom in knitting was fueled by celebrity fans including Kate Moss and Julia Roberts pledging their love for the relaxing hobby.

Now, it seems the latest trend is cross stitch, a form of embroidery that uses X-shaped stitches to form a picture.

Almost half the readers of Love Sewing magazine are now aged 25 to 35.

Christmas sales of a hip-looking John Lewis sewing machine clearly aimed at a younger customer were up by 216per cent. And sales of a mini version of the model doubled over the festive season.

Last year, nearly 100,000 people aged 18-24 browsed Britain’s largest online needlecraft shop, sewandso.co.uk.

And around 200,000 people aged 25-34 visited the website to buy materials or search for advice.

Emma Hall, a customer service adviser for the website, said that younger sewers increasingly share their designs and ideas with friends on social media.

The 26-year-old told the Sunday Times: ‘Websites such as Pinterest have endless crafting inspiration. We have seen a big increase in younger people engaging with us on social media.’

Sewing machine sales at John Lewis are up by 216 per cent as the craze sweeps the nation (file picture)

Florence Watts, 23, from North London, said she started cross-stitching five years ago when she went to a ‘cupcakes, cocktails and cross stitch’ event with her mother.

The set designer said: ‘We were given cross stitching patterns to follow and all the kit. I found it really addictive, so I stocked up at my local haberdashery and brought it all to university.’

Phil Davidson runs cross-stitch events and is the founder of urban-cross-stitch.com, a website selling youthful deigns and alternative kits.

He said: ‘If cross-stitch isn’t revitalised for young people it’s a craft that is going to be lost.

‘When most people think about cross-stitch they think about grannies and kittens and puppies whereas the stuff I do is inspired by graffiti and retro computer games.’

Read more: http://www.dailymail.co.uk/news/article-3382941/Needlework-cross-stitching-make-surprise-comeback-younger-women-leading-way.html

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